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***For customers looking for American First Finance, please refer to your sales finance paperwork for the correct company info.  American First Financial Services is a local lender serving the Baton Rouge and surrounding area. 

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Our Story

As one of the leading local lenders in the Baton Rouge area, we attribute our reputation to the lasting customer relationships we’ve developed over the last 30+ years. We believe that all of our customers deserve the highest level of service, and we are committed to providing just that.


Who We Are

Charles Bradley has been helping people in and around Baton Rouge obtain financing for almost 60 years.  From the early days with American Bank on Plank Road, Charles was on the leading edge of automobile financing and banking.  Later, he started American First Financial Services to develop financing for an under-served part of the lending demographic - the preowned and secondary  financing market.

Years later, we are still the leading local lender for automobile financing and personal loans. Our staff has over 100 years of combined lending experience, and the know-how to get it done.

Our Vision

We want to be your local lender for years to come.  We remain committed to helping the people within our community.




Auto Financing &
Personal Loans

​We provide loans from $500 to $20,000 for just about any need:

-Personal Loans


-Auto Financing                      

-Back to School

-Large Purchases                              

-Holiday Expense

-Furniture & Appliances                     

-Home Improvement

-Small debt Consolidation                      

-And so much more...​


Get same day approval and same day cash! Call us with any questions.


Our automobile financing program offers a more relaxed credit standard than traditional financing, allowing more people to qualify.  We also look at each case individually, so there is no set credit scoring criteria to meet. 

American First Financial Services is here for you and your family.

Notary Services

Notary services are available upon request.  Contact Charles Bradley at 225-928-7851 for scheduling.

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Customer Portals

Visit the account portal by clicking the + sign to the left.  There, you may process a debit card payment and view your balance. Transactions are managed by RePay, a third party secure vendor and charge a convenience fee of $3.25.

Please note that payments made after business hours, on weekends, or holidays will be posted the following business day and may incur a late charge.

Click the + sign to apply online.  Applications can be submitted any time, and during normal business hours, we can have a decision within the hour.

Have questions about credit and the approval process?  You've come to the right place.  

Check out some of the articles here that may answer your questions. 



Our Address

135 Croydon Avenue, Suite B

Baton Rouge, LA  70806

Our Phone No.


Contact Us

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