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Our Story

Welcome to American First Financial Services, Inc., your go-to resource for auto and personal loan financing in Baton Rouge. Backed by over 30 years of experience;, we’ve become one of the area’s leading lenders. This family-owned business was founded on the principle that all of our customers deserve the highest level of service. Our goal is to make sure every customer experience is a great one!

Who We Are

Charles Bradley has been helping people in and around Baton Rouge obtain financing for almost 60 years.  From the early days with American Bank on Plank Road, Charles was on the leading edge of automobile financing and banking.  Later, he started American First Financial Services to develop financing for an under-served part of the lending demographic - the preowned and secondary  financing market.

Thirty-plus years later, we are still the leading local lender for automobile financing and personal loans. Our staff has over 100 years of combined lending experience, and the know-how to get it done.

Our Vision

We want to be your local lender for years to come.  We remain committed to helping the people within our community.




Auto Financing &
Personal Loans

At American First Financial Services, Inc., we believe everyone deserves the opportunity to achieve their goals and dreams. That’s why we provide a variety of personal loan financing options to help you get the funds you need, from appliances to vacations and everything in between. With same day approval and closing, you can trust us to be there for you when it counts.

Looking for financing for your next preowned vehicle? Look no further than American First Financial Services, Inc. Our automobile financing offers a more relaxed credit standard than traditional lenders, with each case evaluated individually and no set credit scoring criteria. Whether you have good credit or challenges, we’re here to help you get the financing you need.

Notary Services

Notary services are available upon request.  Contact Charles Bradley at 225-928-7851 for scheduling.

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Customer Portals

Say goodbye to the hassle of mailing checks or making phone calls to make your loan payments. Our Online Payment Portal is available for your convenience 24/7 with easy debit card processing.


*Please note that a transaction fee of $3.25 will be charged to the vendor, RePay.

Don't let financial worries hold you back. Our Loan Application process is designed to be simple and streamlined so you can get the money you need quickly and easily. Simply apply online and receive a decision within minutes during business hours .


Residents within a 50-mile radius of Baton Rouge can trust in our fast processing times and local expertise.

Have questions about credit and the approval process?  You've come to the right place.  

Check out some of the articles here that may answer your questions. 

See the vehicles that are currently offered for sale



Our Address

135 Croydon Avenue, Suite B

Baton Rouge, LA  70806

Our Phone No.


Contact Us

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