American First Financial Services, Inc| Baton Rouge | Auto & Personal Loans
top of page
Dollars

Lending local, for over 35 years

Services

We combine the convenience of secure online account access with the personal service of a local lender — giving you a truly personalized experience.

Car Gear Shift

We provide financing for reliable pre-owned vehicles purchased from the dealership of your choice. Our approval process looks at more than just credit scores — we consider income, stability, and your overall financial picture.

✔ Pre-owned vehicles only
✔ Flexible repayment options
✔ Fast local approvals

 

With over 35 years serving Baton Rouge, we make auto financing straightforward and personal.

Dollar Bill in Jar

We offer installment personal loans designed to provide practical financial solutions when you need them most. ​

Whether you're covering an unexpected expense or planning a necessary purchase, we provide structured financing with clear terms and local decision-making.

✔ Fixed monthly payments
✔ Flexible loan structures based on income and stability
✔ Fast, personalized approvals

 

As a Baton Rouge-based lender serving our community for over 35 years, we focus on responsible lending and real conversations — not automated decisions.

Image by Towfiqu barbhuiya

Access your loan account securely to make payments, view your balance, or manage your information.

✔ Secure online payment portal
✔ Fast and convenient access
✔ Available anytime

Budget tools image

Take control of your finances with the American First Budget Builder and Payoff Planner
Our new online tool helps you:

  • Organize your income and monthly expenses

  • Track debt, savings, and surplus in real time

  • Set financial goals and measure your progress

  • Create a debt payoff plan via Snowball or Debt Avalanche method

Designed for everyday use, it’s secure, easy to use, and available to site members.

LATEST UPDATES

WHAT OUR CUSTOMERS SAY

Our clients love us!

Tell us how you feel...

These are my people. 

 

They treat me like family and I love them like family.  The ladies up front have both laughed and cried with me.

 

I can always count on them when I need them.

Virginia

Why Choose Us?

American First Financial Services was founded more than 35 years ago by Charles Bradley Jr., who began his career in banking with American Bank. After years on the cutting edge of auto financing, he recognized something larger institutions often overlooked — good people with imperfect credit who still deserved honest, affordable options.


Built on that belief, we’ve spent decades helping customers in Baton Rouge and across Louisiana find fair, realistic financing solutions. We take the time to listen, understand each person’s situation, and work together toward a deal that truly fits. It doesn’t always go perfectly, but fairness, integrity, and second chances remain at the heart of everything we do.


Today, our team continues that mission with the same local, personal approach — real people offering real help when it matters most.

American First office Manager

Meet The Team

Natalie Thompson, Manager

With over 21 years of dedicated service at American First and 30 years of experience in the finance industry, Natalie is committed to helping customers meet their financial needs while ensuring the long-term health of our company. Her quest for excellence drives her to provide the best service and products  for our valued clients. 

American First CSR

Jessica Theriot, Sr. CSR

Jessica has dedicated 20 years to American First Financial, through her commitment and expertise in the industry, while handling a wide variety of tasks.  Jessica's service and professionalism are unmatched. She is proud to be part of a team that not only prioritizes its customers, but also values the importance of family life. 

American First SRCSR

Kathie Cruse, CSR

Kathie brings over 30 years of experience in the finance industry, with 10 years dedicated to  American First. She is committed to understanding  the needs of our clients and always takes time to listen, ensuring they feel valued and heard. Dedication to her job shines through in every interaction.

Ashley Bueche, CSR

Ashley is an experienced finance professional with 20 years of commitment to American First. She knows how valuable your time is and handles transactions quickly and efficiently. You can rely on Ashley to navigate your transactions with care, accuracy, and a smile.

American First CSR1
Original (5)_edited.jpg
  • Facebook
  • Instagram

225-928-7851

135 Croydon Ave, Baton Rouge, LA 70806, USA

Disclaimer: American First Financial Services, Inc. is an independently owned and operated, Louisiana-licensed lender based in Baton Rouge. We are not affiliated with any other lenders, though some may have similar names.

Secure payment portal provided by Repay for American First Financial Services, Inc., Baton Rouge, LA.

Content Ownership Notice
All content on this website — including text, blog articles, FAQs, guides, and tools — is original and copyrighted by American First Financial Services.

Copying, republishing, or using this material on another website without written permission is strictly prohibited. Any duplication, including paraphrased or derivative versions, may result in DMCA action.

© 2025 by American First Financial Services, NThompson. 

bottom of page